Follow our COLOR.ME Design director, Kate Reid, as she takes us behind the scenes of this year’s PUNK.LINE photoshoot!


3:00 pm: I arrive in Prague – it’s one of my favourite cities in the world – it’s so beautiful! I hop in a taxi to the hotel and drop off my luggage before heading to the model call. The hotel is simple, but it is right next door to the salon we are prepping at.

Handle-with-Wear-415:00 pm: We hold our model call at Stolen Salon, which is an urban warehouse with open ceilings, polished concrete and plenty of natural lighting. After seeing our short list of around 50 models, we have narrowed the pool down to 10 girls. Kevin and Luis take an image of each girl so that we can later sit down and go one-by-one through all of the shots we need to capture and confirm our six girls for the year’s collection. The models in Prague have legs that extend to the skies and the most perfect skin, which makes me feel like I need to drink more water! When it comes down to choosing the final models, we have to make sure that the girls we choose are open to having their hair cut and coloured.

Color.Me_2016_17_190Since many of the models do not speak English, Lucie, our Production Manager, translates. It’s so helpful having Lucie in the salon because she is a former model who now works behind the scenes. Now it is time to have an open and real conversation about what we can realistically create with colour and what we cannot achieve. The man behind the brand, Kevin, and his husband/photographer, Luis, are essential in making sure that everything falls into place perfectly. The combined knowledge of hair colour and photography coupled with the fashion culture of the team allows us to know exactly what will happen and takes any guess work out of the equation.

Handle-with-Wear-288:00 pm: We finish the model call and Lucie books the models, shares the details of the shoot, and sets times for their hair appointments. I tidy the salon and begin to organise my tools and my kit for the next day. Now that I have met the models, I know what I am going to create and I want to prepare my station accordingly.  Some of the products I can’t live without are CLEAR, SOFT.VIOLET, 11.0, ICE, SILVER, and 5.86. Bottomless amounts of my favorite textured foil and loads of KEVIN.MURPHY sectioning clips complete my packed essentials.

Handle-with-Wear-27DAY 2: PREP

9:00 am: Time to colour! I will be colouring six models with our European Education Director, Michael Jung, so it will be a fun day.  On set, I allow myself much more time than I would normally use in the salon, as I love to colour and recolour until it’s perfect. It drives Kevin a little crazy as it is a long day of waiting patiently. He spends the day in the city at stores looking at props and picking out the set for the photoshoot. When the models arrive, I know exactly what we’re doing on each girl so it’s really well-thought out and discussed amongst all of us. I like to post my inspiration pictures on the windows so I can see my colour story. During prep, everyone is in the zone, but we have music playing and the vibe remains casual and relaxed.

Handle-with-Wear-21:00 pm: We wrap up our “IN.BLOOM” model and I’m feeling very pleased with the result. The shade was something I had been playing around with all year and the details of the colour are absolute perfection. The model is so angelic – this look is my favourite, so far:

Color.Me_2016_09_1573Handle-with-Wear-192:00 pm: Our stylist, Emily, arrives and begins setting up. She takes turns fitting each model and selecting the wardrobe for tomorrow’s shoot. She has so many bags of clothes – about 40 outfits in total. She hangs everything and steams each outfit, treating them as delicately as you would precious metals. She has a mix of high-end, designer items mixed in with some incredibly affordable options. She has the models try on several outfits, snapping pictures of each one to review with Kevin.

3:00 pm: I feel bad for the models that have been waiting around all day. We only colour one model at a time so it’s a lot of waiting time for them. I turn up the music in the hopes of making the experience more enjoyable.

image35:00 pm: I take a second to admire an absolutely stunning pink rose we just created. The way the light catches the hair is so breathtaking as it has so many dense pastel variations.

7:00 pm: Phew, long day. The models trickle out and we all sit with Kevin recapping the looks. Craig brings out some local grappa that his friend made. That stuff is like drinking rocket fuel and I feel my cheeks flush in two seconds flat.

Handle-with-Wear-78:30 pm: We head to dinner straight from the salon with the team and we chat about tones of the hair, location, and everything else down to funny, past photoshoot horrors. We eat at the same market every night; it has a nice European vibe and the food is so fresh – it’s the perfect way to finish the day with the team.

Handle-with-Wear-51DAY 3: THE SHOOT

9:05 am: Before we begin, I have a quick check over the colours before having the models head straight to makeup with Hristina. Kevin and I have worked with her for 3 years now, and he has sent her some makeup looks in the months leading up to the shoot so that the overall vision is in sync. Each model spends about an hour in makeup and the results are flawless. Then, Emily arrives and has the clothes set up for the day. The models head to styling and get dressed, which is the final step before shooting. She stays on set all day to assist with any wardrobe malfunctions that might occur, but they don’t – Emily is a pro!


10:00 am: We start on our first shot. Luis is super relaxed and knows which shots Kevin is after.

11:00 am: We have our coffee machine set up and I make everyone coffee – one of my favourite things! Us colourists have done most of our work, so I spend my day assisting the others in any way I can: passing pins, SESSION.SPRAY and DOO.OVER, making sure the models are fed – you name it, and I’m on it! I’m just a runner and I love it!

Handle-with-Wear-3212:00 pm: While most of my work is done, the STYLE.MASTERS are now ON! They have a seamless rotation of models coming in and out of their prep station, so they are literally doing hair non-stop. SESSION.SPRAY seems to never leave Juha’s hand except for when he is reaching for ANTI.GRAVITY or DOO.OVER.

3:00 pm: Kevin is what we call a “world class wafter”. Between shots, he fluffs the hair, making sure each model has that signature “KEVIN.MURPHY” gently tousled finish. The hair is looking incredible – there is so much movement and texture in the hair, it gives it almost a 70’s vibe.

Handle-with-Wear-188:00 pm: We wrap for the day. The shoot has been a real success. Everyone involved is a master in their own craft and has incredible respect for one another. When you’re on set, it’s like you almost develop a sort of “hair romance” with each other. The trust and respect felt in that set is unparalleled and can be experienced throughout the entire room.

Color.Me_2016_02_5469:00 pm: We head to a team dinner at a beautiful outdoor restaurant on the Charles Bridge. The people-watching is fantastic; the women in Prague are ridiculously stylish. The view from our spot and the overwhelming feeling of history around us is so surreal. Later, we head to a bar to grab a little Prague culture and celebrate a successful shoot. I fly out early the next day, feeling a deep sense of satisfaction and accomplishment.

For more behind the scenes action, click here!

Color.Me_2016_03_185Photos provided courtesy of Luis Murphy.