FASHION WEEK TREND.REPORT: MILAN

Our Fashion Week TREND.REPORT was held in the frame of the Spazio MIL in Milan, an important location for the history of design in Italy, that now serves today as a multifunctional space where art, theatre, and music coexist.¬†More than 400 hairdressers from all over Italy travelled to participate in the event and to take part to a unique education and inspiration that our team has to offer. For this event, our team of stylists was led by SESSION.MASTER Massimo Morello, together with the support of GOLD.KEYS Michele Carlino, Emiliano Leopardi, Kokobe Tricoci, Claudia Francesca Raineri and Gianluca Paionni. Special KEVIN.MURPHY team guests included Design Director for Cutting, Pascal Van Loenhout, as well as SESSION.MASTER Ilona De Leeuw.For the event, we¬†proudly collaborated with Nica Tom and Neo Design for the stunning clothing collection that complemented our hair down the runway. In addition, the makeup for our event was done by the professional and creative QStudio Makeup team, led by the talent of the foundress, Roberta Piacente.The day before the show, many of our guests took part in two high fashion education classes. COVERS was led by SESSION.MASTER Massimo Morello, where he demonstrated how to create cover looks and to seamlessly transition these looks from editorial into salons. The second class, I.DOO, was led by SESSION.MASTER Ilona De Leeuw, where she taught participants how to create easy and fashionable up-do’s from bohemian to glamorous.

Photos provided courtesy of Marcello Rapallino.