For the second consecutive year, KEVIN.MURPHY has been recognised as the leader in Australian haircare innovation at the prestigious 2013 Australian Hair Fashion Awards (AHFA). KEVIN.MURPHY FULL.AGAIN was last night named AHFA Best New Product which is judged by an extensive panel of industry experts around the globe. The product impressed with its innovative rayon particle based formula and weightless thickening properties, designed to deliver natural body and movement that is synonymous with the KEVIN.MURPHY brand. The AHFA is an annual celebration of the best in Australian hairdressing where the country’s top salons, stylists and products are recognised for their excellence. This year’s event, held at Doltone House Sydney, proved to be yet another glamorous affair attended by the who’s who of the hairdressing industry.
The FULL.AGAIN win follows a successful AHFA run for KEVIN.MURPHY, having taken out the Best New Product award in 2010 for NIGHT.RIDER and again 2012 for YOUNG.AGAIN. “FULL.AGAIN has been a huge success with consumers and stylists alike and this industry recognition is the icing on the cake for us,” says KEVIN.MURPHY Brand Director Rob Gattuso. The brand’s founder, namesake and driving creative force, Kevin Murphy, is honoured to receive the prestigious award for FULL.AGAIN. “We pride ourselves on delivering the most innovative and premium haircare products on the market and dedicate extensive time and resources to ensuring we are using the latest technologies and ingredients available,” says Murphy. “It’s an honour to be part of such an amazing and innovative industry and have our products recognised by the best in the business.”