Held at the stunning ARIA Resort & Casino in Las Vegas, NV, USA, our FUTURE.LOVE show was an awe-inspiring, live display of the latest trends in hair, presented by our team of international MASTERS alongside Kevin Murphy himself. Opening with a performance by Minnesota-based singer Chastity Brown, our team showcased looks inspired by retro trends from the ’50s and ’60s through a modern lens. Murphy’s inspiration behind the looks was to capture nostalgic details with the volume and shape while capturing a more modern take on the style through the texture of the hair. Later during the show, the crowd was treated to a light-up dance performance by iLUMINATE, before our DESIGN.DIRECTORS, SESSION.MASTERS, and Kevin himself took the stage for live demonstrations of how to create the looks. The team shared their favourite styling, colouring, and cutting techniques with the crowd, and even shared insider tips on innovative ways to use our KEVIN.MURPHY products.The theme and direction of our brand collection this year revolves around a theme of ‘progression rather than reinvention’. “If you think about major designers, they improve rather than completely reinvent,” said Murphy. “Brands don’t change; they evolve. I think that’s translating to hair and makeup; clients are finding something that works for them and are evolving.”The show ended with an exciting explosion of pastel pink confetti, followed by a buzzing reception complete with a photobooth and claw machine filled with KEVIN.MURPHY goodies. The next day following the show, attendees participated in pre-selected breakout sessions taught by our MASTERS and Kevin himself. Classes gave show-goers an intimate setting with our international team through specialised techniques in CUTTING, COLOUR, and STYLING. One of the most popular classes was SHOOT.ME, where attendees experienced a live, close-up photoshoot session from start to finish, hosted by Kevin Murphy together with husband and photographer Luis Murphy, assisted on stage by Chris Bagôt.
Click here to watch all of our highlights from the show! Images provided courtesy of Luis Murphy and Chris Bagôt.