Dry KEVIN.MURPHY Experience (KMX)

The KEVIN.MURPHY Experience, or KMX, is a tailored routine created to improve the overall quality of each person’s hair. While the products used may vary by hair type, the first step always is the same: start with MAXI.WASH.

MAXI.WASH is a colour-safe exfoliating wash that gently cleanses and detoxifies, removing excess mineral and product buildup with extracts from Pineapple, Papaya and Citrus. By switching to a dry application, you can increase the potency of the product and save up to 25 litres of water per wash!


    1. Brush the hair to remove any tangles.
    2. Place a hot towel on the hair to gently open up the cuticle for better product absorption.
    3. Lay the MAXI.WASH onto the hair from roots to tips and gently massage using your palms.
    4. Using the tips of your SMOOTHING.BRUSH, move the product through the hair and scalp.
    5. Dampen the hair with a water spray as you do, as this helps to activate the product.
    6. Take a hot towel and place it on the hair to absorb the product.
    7. Finish with the WASH, RINSE, and MASQUE from your texture-specific regimen.

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