‘HOW-TO’ FROM THE IDA SJOSTEDT RUNWAY

This year, we’re all about the undone, ‘messy’ look, so we’ve asked STYLE.MASTER Massimo Morello to give us an insider’s look on how he put together this style for the Ida Sjostedt runway in Stockholm.

Foto: Emma Svensson/Studio Emma SvenssonIda Sjostedt’s couture collection, called ‘Heal the World’, echoes the ’70s peace and love message, blended with the ’80s and ’90s club party scene. This overarching theme is captured in bright and breathtaking gowns which are inspired by the ’20s and ’30s soft and feminine era, creating a beautiful blend of playfulness, love, and joy.Foto: Emma Svensson/Studio Emma Svensson

Foto: Emma Svensson/Studio Emma SvenssonThe hair for the show was directed by STYLE.MASTER Massimo Morello, with the support of the talented KEVIN.MURPHY team including Frida Claeson, Fia Svensson, Karin Adali, Jennifer Karlsson, Jenny Sundstrom, Linda Karstheden, Malin Andersson, Emma Bjorkman, Fanny Brander and Julia Westerlund. The team designed looks to mirror the inspiration of the collection, capturing the hair softly at the crown in a twist while allowing the rest of the hair to move and bounce freely. This look reflected both a soft and feminine aura while still speaking to the ’90s nightclub feel.Foto: Emma Svensson/Studio Emma SvenssonIn order to add more freedom to the look and to echo the ’70s freedom era, the team added a braid to the back of the hair to look as if the hair was full yet “undone”. The team also used COLOR.BUG on a few of the models to add a dash of playful colour, and some of the girls were even seen wearing butterflies in the crown of the hair.Foto: Emma Svensson/Studio Emma Svensson

Foto: Emma Svensson/Studio Emma Svensson

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Foto: Emma Svensson/Studio Emma Svensson

Foto: Emma Svensson/Studio Emma Svensson

Foto: Emma Svensson/Studio Emma Svensson

Foto: Emma Svensson/Studio Emma Svensson

Foto: Emma Svensson/Studio Emma Svensson

Photos provided courtesy of Emma Svensson/Studio Emma Svensson