INTRODUCING THE NEW 2019 CAMPAIGN: FUTURE.LOVE

Fashion’s current mood is one of individualism; there are no seasons, only temperature and choice. Our “open to all” approach is celebrated and encouraged through bold texture and personality-seeking lengths in our newest collection: FUTURE.LOVE.

As fashion is now embracing new lengths and textures, FUTURE.LOVE explores new landscapes of personalisation and individuality, encouraging every person to fully embrace and love their look. We are in a time where trends no longer come and go; instead, we live in a world of diversity and acceptance. At KEVIN.MURPHY, we believe that the future is love, and we encourage you to be bold and embrace your natural beauty.The underlying themes of FUTURE.LOVE embody openness, self-love, and acceptance, through bold texture and varying lengths. Our collection celebrates natural beauty an diversity, and invites you to join in our efforts to embrace individualism. Read more to learn how to re-create these inspiring new looks.

STEP 1

Prep the hair with YOUNG.AGAIN.WASH and RINSE. Apply HEATED.DEFENSE (coming soon!) and dry in with a low side part.

STEP 2

Once dry, take sections from the side part and pull over the face with a spritz of HAIR.RESORT.SPRAY. As you wind the hair over, take a horizontal section as large as your large tong. Wind flat and secure with a PIN.CLIP, keeping the ends in and on the base. Repeat twice more; on the third sections wind up and towards the top of the head. With the final section, tilt and wind the hair slightly towards the face, again using PIN.CLIPS to secure. Move to the other side and wind one or two sections towards the face and secure.

STEP 3

In the back, brick-work all of your sections from the top of the nape and secure. Allow to cool. Once cool, start from the bottom of the head up, remove each section, and brush out with your STYLING.BRUSH to merge each section as you move up.

STEP 4

To finish, apply SESSION.SPRAY and while drying, create the shape with your SMOOTHING.BRUSH. Finally, add another spritz of SESSION.SPRAY and use your DETAILING.BRUSH to enhance the wave and to create the movement away from the face, catching any unruly hair with your TAIL.COMB before completing the look.

CREDITS

Hair: Kevin Murphy

Photographer: Luis Murphy

Hair Team: Nathan Gorman, Wade Blackford, James Nicholson, Koh

Digital/Video: John O’Rourke, Reuben Gates

Wardrobe: Emily Ward

Makeup: Kenneth Higgins

Production: Debbie Walters