The foundation for the KEVIN.MURPHY TREAT.ME range is skincare inspired ingredients that deliver deep conditioning, shine and nourishment with lasting results.
Designed for an in-salon experience, the TREAT.ME range contains full strength treatments that use the best of nature and technology with skincare technology.
“I saw that women’s hair was not responding to a generic ‘one size fits all’ approach to treatments and masques. The idea of a basic masque is very nonspecific, nor does it target any hair issues in particular,” says Kevin Murphy, Founder of KEVIN.MURPHY.
By using skincare ingredients like Moringa Oil and Gardenia Extracts in the structure of a serum, we are able to work with a smaller molecular structure where the ingredients can absorb into the cortex, giving instant and lasting results.
“I used an all vegetable and plant protein system with over 26 amino acids alone coming from plants. These plant “Super Proteins” are very close to the hairs structure; therefore they penetrate easily, the results on the hair show that vegetable and plant proteins strengthen the hair shaft by depositing themselves in the gaps created by heat styling and chemical services, making the surface supple more elastic and smoother.”
The treatments are kept in separate bottles. That was done so to remove the need for a chemical stabilizer, which can take the “life force” from a product. The idea is to keep the active ingredients apart until just before the application. Mixing the two actives together is how you get the great reaction between the two substances – you just can’t get that kind of reaction in a jar or a tub of cream.
Select from a customised collection of treatments designed to suit the needs from REPAIR, NOURISHMENT, COLOUR PROTECTION, ANTI-AGEING, VOLUME or DENSITY.
The products are full strength with a high concentration of active ingredients. They have been designed to be able to tailor them to suit each client’s needs. They are specific and targeted for a professional treatment system.
Indulge in a facial for your hair with a KEVIN.MURPHY EXPERIENCE using the TREAT.ME range.
TREAT.ME will be in salons internationally Feb/March and in North America April/May.