Joie NYFW Fall 2015

At the Joie New York Fashion Week Fall/Winter 2015 presentation yesterday, lead hair stylist Maranda gave models a 70s-inspired look using KEVIN.MURPHY products.

“We went for an Ossie Clark London moment, with long, cool textured hair, all parted down the middle,” explains Maranda.

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A mix of ANTI.GRAVITY and HAIR.RESORT was applied to models’ wet hair before blow drying, adding volume and texture. Models were given long extensions; the hair was then bended slightly using hot tools. EASY.RIDER, an anti-frizz creme, was applied throughout the ends for flexible hold. The entire look was finished off with SESSION.SPRAY misted lightly all over the head.

Joie chief creative officer Serge Azria is best known for his modern bohemian looks. For Fall 2015, he incorporated more luxury fabrics like suede, shearling and leather, and utilized mixed fabrics and layers for a chic silhouette.

Images courtesy of Alex La Cruz