Hosted at Mi.Co. Milan, the largest convention center in Europe, the Elite Model Look World Final boasted a spectacular show with 63 finalists from 36 nations, all competing to launch their modelling career on the world stage. The event, organised under the patronage of the National Chamber of Italian Fashion, participated in the Final with its young fashion designers who created the clothes worn by the finalists.
This year, KEVIN.MURPHY sponsored the hair for Elite Model Management during the main show, as well as a bootcamp and photoshoot in Milan. Directed by SESSION.MASTER Massimo Morello, the hair team included KEVIN.MURPHY stylists from all over Europe, including Caroline Kells, Misjel Van Den Brande, Marios Neofytou, Monica Martinez, Natalia Ferreiros, Katrin Sif, Alexander Woll, Jesse Walker, Mirko Krutz, Kokobe Tricoci, Linda Karstheden, Jeanette Hordvik, Nicola Perin, Sigrid Eiting, Claudia Francesca Raineri.During the first five days, our team was present at Elite’s bootcamp for the models, where they rehearsed for the show, got their hair cut and coloured, as well as participated in fittings, videoshoots, photoshoots, various training classes and yoga. The bootcamp was held with the intention to prepare the models both physically and mentally for the World Final. During the main show, there were over 1,500 attendees from all over the world, with live performers including Hoffenbach, who had their hair styled by our team. Hair Director Massimo Morello took a few moments backstage during the bootcamp to share more insights about styling for the show, as well as his role as an educator for KEVIN.MURPHY. Click here to read the full interview. Want to create super natural, clean hair as seen on the runway during the show? Our team shares the step-by-step below on how to get the look.
Step 1: Prep the hair with ANTI.GRAVITY.
Step 2: Apply SMOOTH.AGAIN and FULL.AGAIN, and curl the hair with a large curling iron.
Step 3: Comb out curls with a TEXTURE.COMB.
Step 4: Brush hair behind the ears, and tame any fly-aways with STYLING.BRUSH and SESSION.SPRAY.
Step 5: Finish with a light mist of SHIMMER.SHINE. For more information about the show, visit elitemodellook.com, or watch the show in full HD by clicking here.Photos provided courtesy of Elite Model Management, Luc Braquet, Arianna Carotta and Filippo De Dionigi.