MFW: OPENING RUNWAY, EMPORIUM ‘HOW-TO’

Opening backstage (15)Melbourne Fashion Week is currently underway, and for the fourteenth year, Kevin is leading our team of KEVIN.MURPHY stylists in creating the looks for several runway shows. As the launch show of this season’s Melbourne Fashion Week, the Emporium Opening Runway transformed Little Bourke Street into an open-air runway showcasing designers such as Sass and Bide, Camilla and Marc, Alice McCall, Gorman and Manning Cartel.

DSC_0058 DSC_0028Our team created looks to reflect the easygoing Australian lifestyle as a juxtaposition against the elaborate collections from the designers.

“Healthy hair lustre is the hero this season. Our product use is seamless, creating authentic polish and shine. There was a real romanticism to highlight Emily Ward’s styling, which was beautiful,” explains Murphy.

The team styled windswept pieces across the face, and added pearl details scattered throughout the hair to give the hair a soft, effortlessly chic finish.DSC_0271Products used: ANTI.GRAVITY, DOO.OVER, ANTI.GRAVITY.SPRAY, BEDROOM.HAIR, SHIMMER.ME BLONDE

To create this look, apply ANTI.GRAVITY to towel-dried hair and blow-dry in. Prep the hair by layering in DOO.OVER and part the hair across the centre of the head, leaving an inch of hair out around the hairline. Then, secure an inch of hair from the part at the bottom of the nape. Spray in ANTI.GRAVITY.SPRAY starting from the nape and moving upwards, and dry in. Layer the look with BEDROOM.HAIR, and loosely secure an inch of hair to the nape from either side of the head, leaving two strips out behind each ear. Secure the remainder of the hair into a ponytail and finish with SHIMMER.ME BLONDE for shine and lustre.Opening backstage (18)MSFW photos by Lucas Dawson (99 of 164) DSC_0391 DSC_0572 DSC_0601 DSC_0744

Photos provided courtesy of Luis Murphy and Lucas Dawson Photography