Miami Swim Week 2017 5For this season’s Miami Swim Week, we partnered with lifestyle brand TAVIK to host a branded two-day ‘Aprés Beach’ hair bar to complement TAVIK’s SP18 swimwear and resort wear collections in their suite at The W Hotel in South Beach.

Miami Swim Week 2017 31DIAMOND.KEY educators Kashmir Asvaraksh and Caroline Stafford created personalised, beach-inspired hairstyles for beauty editors, influencers, and buyers who came by the suite. In addition, our KEVIN.MURPHY KEYS hosted an ‘I Woke Up Like This’ influencer hour, where they offered natural, lived-in styles to top tier beauty bloggers who were in attendance.

Miami Swim Week 2017 19Miami Swim Week 2017 18 Miami Swim Week 2017 15KEVIN.MURPHY products were included in TAVIK’s Aprés Beach Essentials Kits which were distributed to their top buyers, press, and influencers. In addition, we joined in on TAVIK’s branded giveaway together with Nikki’s Beach House, Kopari Beauty and Slowtide.

Miami Swim Week 2017 42 Miami Swim Week 2017 45 Miami Swim Week 2017 11 Miami Swim Week 2017 48

Photos provided courtesy of Lauren Ching