100% OCEAN WASTE PLASTIC (OWP): NEED FOR CHANGE

Hi, Kevin Murphy here.

I wanted to let you know about an important initiative for the KEVIN.MURPHY brand. Starting now, we will begin producing our packaging in 100% Ocean Waste Plastic (OWP) and in doing so will become the first-ever beauty brand to implement this practice.

Every minute of every day, one garbage truck full of plastic is dumped into our oceans, which has led to over 5 trillion pieces of plastic currently littering our beautiful ocean and affecting its sea life. Every piece of plastic that has ever been made – ever – is still here on our planet, and currently only 9% of our world’s plastics are recycled. At KEVIN.MURPHY, we’re committed to changing these statistics and reducing plastic in the best way we know how: by cleaning up our oceans and reclaiming that plastic to package our hair products in order to create a circular supply chain.

As a manufacturer, I don’t want to be responsible for those horrible images of plastic in our oceans. I want to be part of the solution, not part of the problem. Beginning with our square packaging, we will start rolling out our new packaging next year, continuing into 2020. We call this responsible packaging, and we encourage you to get involved. Our aim is to start an industry-wide conversation around safe plastic disposal while raising the standard for product packaging.

Sustainability has always been part of the DNA of our company. From the products we make to the partnerships we keep, the brand has always been at forefront of the sustainability movement from the very beginning and making the switch to OWP is something we are deeply committed to.

Thank you for your support of KEVIN.MURPHY and for joining us in recognising the NEED FOR CHANGE.

Kevin Murphy