STOCKHOLM FW 2018: IDA SJÖSTEDT

Held at the Grand Hôtel in Stockholm, Sweden, this year’s Stockholm Fashion Week welcomed designers from across the globe to what has been deemed the “leading fashion week in Northern Europe”. This year, the KEVIN.MURPHY team styled the runway for designer Ida Sjöstedt, with hair directed by STYLE.MASTER Paz Bamrolia.

“Collaborating with Ida was amazing, as we were on the same page. She took her inspiration from icons Brigitte Bardot and Audrey Hepburn – timeless beauty and style. Ida didn’t want to follow popular trends; she wanted to capture the idea of individuality and the balance of high fashion with personal style,” says Bamrolia.To complement the collection, the KEVIN.MURPHY team of stylists created soft, effeminate buns and half-up styles adorned with velvet ribbons. They embraced the natural texture of the models’ hair with POWDER.PUFF and enhanced soft waves with HAIR.RESORT, BEDROOM.HAIR and SESSION.SPRAY to add an overall lived-in look to the hair. Take a look behind the scenes of the show with us!

Photos provided courtesy of KEVIN.MURPHY Sweden and Emma Hallstensson.