STYLEIN SS17, STOCKHOLM ‘HOW-TO’

Super natural hair is on-trend this season, and we’re looking back at Stylein’s designer runway for inspiration!stylein_show_ss17_mini0034This collection showcased minimal silhouettes and textures, and the hair was created to follow suit. STYLE.MASTER Massimo Morello directed the hair for Stylein’s runway show during Stockholm Fashion Week, with the support of the KEVIN.MURPHY team including Frida Claeson, Fia Svensson, Karin Adali, Jennifer Karlsson, Jenny Sundstrom, Carolina Janzen, Linda Karstheden, Malin Andersson, Emma Bjorkman, Fanny Brander and Julia Westerlund.mno_0025 mno_0042To create this look, the team worked with the natural texture of the hair, prepping it with ANTI.GRAVITY, then using YOUNG.AGAIN to give the hair a bit of lustre and finishing it off with a mist of FRESH.HAIR. This gave the hair a look that was polished yet natural, allowing the hair to move naturally on the catwalk. For the models with a bit of wave in their hair, the team used a large curling iron and set the look with their hands, giving the hair a soft, lived-in look.mno_0064 mno_0107 mno_0285 mno_0332 mno_0514

Photos provided courtesy of IBEYOSTUDIO.