Viktor&Rolf for Zalando RE:CYCLE SS18

Designer Zalando kicked off this year’s Copenhagen Fashion Week with an exclusive show held at Hotel Nobis to showcase their first official presentation of the limited edition capsule collection Viktor&Rolf for Zalando Re:Cycle SS18. In line with Zalando‚Äôs vision to make fashion accessible to everyone, they held an evening show exclusively for their customers to view the new collection.

The new collecti0n is inspired by the idea of sustainability, which closely aligns with our vision at KEVIN.MURPHY and The Choices We Make – and makes this the perfect partnership between hair and fashion on the runway during Copenhagen Fashion Week. Designer Viktor&Rolf took Zalando’s leftover, unsold garments from past seasons and created new styles with the materials in a recycled, reworked fashion. SESSION.MASTER Marianne Jensen and STYLE.MASTER Juha-Matti Manninen styled hair backstage for the show, together with the KEVIN.MURPHY team of stylists. The team amplified texture into the hair, enhancing it with a mist of DOO.OVER to soften the look.Photos provided courtesy of KEVIN.MURPHY Europe.