Color.Me_2016_07_1234“Girl power” was the inspiration behind the 2017 COLOR.ME campaign: PUNK.LINE.

The new collection speaks to a new woman, bolder, with a cool femininity through a collection of shades and techniques that accommodate the rapidly changing landscape that defines the perception of new beauty. Drawing inspiration from the 90’s girl band, Bikini Kill, the collection is about having the confidence to be a strong individual and dance to the beat of your own drum. Widely considered the pioneers of the riot girl movement, Bikini Kill was known for their radical feminist lyrics and fiery performances. To learn more about the band that inspired the shoot, click here.Color.Me_2016_09_1528

Social_Color.Me_128_Color.Me_2016_13_0192In creating this new collection, we wanted to reflect a modern woman’s need to be their own person. We use the idea of a girl band as the backdrop of the shoot. With its brightly hued wall and backdrops, the abandoned Grand Hotel Europa in Prague, which had recently been taken over by students and used as a living art installation, served as the perfect backdrop to recreate this vision.

View our behind the scenes footage of the PUNK.LINE collection here.

The song used in this clip is from a Melbourne-based band called Teeth and Tongue. Dubbed as an “artist you need to know” by Rolling Stones USA, Teeth and Tongue has performed at SXSW and CMJ, and has toured around the world alongside top musicians including Vance Joy and Courtney Barnett. To learn more about Teeth and Tongue, click here.Social_Color.Me_133_Color.Me_2016_15_0118 Color.Me_2016_17_190ColorMe_Shot2_HeroColor.Me_2016_05_462Handle-with-Wear-18Color.Me_2016_01_180CREDITS

Photographer: Luis Murphy

Hair Director: Kevin Murphy

Colour: Kate Reid, Michael Jung, Prokop Moravec |  s   t   o   l   e   n

Hair Assistants: Craig Hughan |  s   t   o   l   e   n, Juha-Matti Manninen, Michael Birrer |  s   t   o   l   e   n, Prokop Moravec |  s   t   o   l   e   n

Makeup: Hristina Georgievski

Stylist: Emily Ward

Digital/Video: John O’Rourke, Reuben Gates

Behind the Scenes Video: Anezka Horova

Producer: Lucie Babickova |  s   t   o   l   e   n, Karolina Ludvikova |  s   t   o   l   e   n