Introducing new COLOR.ME VIOLET.ASH. Lighten, refine and create endless light violet results while unveiling multi-dimensional shine and optimum hair health.

Available in VERY.LIGHT.BLONDE.VIOLET.ASH, PLATINUM.VIOLET.ASH, and ULTRA.PLATINUM.VIOLET.ASH, the new tones are perfect for creating an ethereal soft violet hue in lightened hair, or simply eliminating gold tones for a natural, lived in blonde.


  • Delivers soft, iridescent violet reflects
  • Counteracts soft gold to gold tones
  • Ideal for refining lightened hair
  • Lightens up to 8 depths without warmth in the hair
  • Refines blonde hair to create a pearlised violet hue

Learn more about our new VIOLET.ASH shades from COLOR.ME Design Director, Kate Reid.