INTRODUCING: COLOR.ME CREAM.LIGHTENER AMMONIA-FREE

CREAM.LIGHTENER AMMONIA-FREE

We are excited to announce CREAM.LIGHTENER AMMONIA-FREE as the newest addition to the COLOR.ME line! You all love CREAM.LIGHTENER so much, so we decided to make it in an ammonia-free version! We expanded our LIGHTENER family to give colourists the ability to choose based on techniques, desired results and personal preference. CREAM.LIGHTENER AMMONIA-FREE is suitable for all hair types and lightening services, making it a highly versatile choice!

Crafted with naturally derived ingredients like Murumuru Butter and Inca Inchi Oil packed in essential fatty acids and Corn Proteins for added conditioning, this gentle formulation leaves the hair feeling healthy and moisturised. We have also replaced the Bees Wax in CREAM.LIGHTENER’s original formulation with plant-based Candelilla Wax making this new option 100% vegan! 

The innovative creamy consistency allows for maximum control and up to six levels of lift while eliminating the risk of inhalation. CREAM.LIGHTENER AMMONIA-FREE provides a beautiful, natural result while preserving the integrity of the hair. Speaking to this, COLOR.ME Design Director Kate Reid notes, “CREAM.LIGHTENER AMMONIA-FREE has excellent performance with no dripping or swelling, making the hair feel silky smooth. The cream can also be used in all application methods and the end result is second to none; clean and perfectly even!”

Talk to your stylist about CREAM.LIGHTENER during your next COLOR.ME service.