How To Be More Sustainable This Season

As we embark on a new season, beauty lovers everywhere are searching for the latest and greatest trends to add to their queue for 2020. The new decade feels like the perfect time to redefine resolutions, so why not start with your beauty routine? Talks of individuality and sustainability have graced the headlines as stylists and clients everywhere find themselves reaching for products to revamp their style and the impact on the environment. Take a peek at how you can be more sustainable this season!

Individuals have begun to realise the bigger picture when it comes to the choices they make. They’re reaching for formulas that fit their lifestyle, are vegan, gluten- and cruelty-free. Additionally, they are choosing packaging that is recyclable or made from recycled materials. KEVIN.MURPHY fits into this narrative with our Ocean Waste Plastic (OWP) initiative. Committed to reducing plastic waste, our 100% reclaimed Ocean Waste Plastic (OWP) packaging makes us the first beauty brand in the industry to offer this.

The Choices We Make:


Ocean Waste Plastic packaging will save a projected 360 tons of plastic from the ocean each year. “This change is for the future of our environment and for us to be truly sustainable – to clean up our oceans for the sake of our planet and for future generations.” – Kevin Murphy

With 95% of plastics being single-use, it is imperative that we work together to cut down on this unnecessary waste. If you’re searching for ways to cut down on your plastic use, take a peek at essential sustainable switches for salons, stylists, and clients to implement in their daily practices.

The Choices You Make:


Similar to our current KEVIN.MURPHY HDPE packaging, our new OWP bottles are accepted for recycling at most centres around the world. If you’re looking for an alternative way to reuse your bottles, consider using them in the garden or as indoor planters for succulents and herbs!

Implementing programs like Green Circle Salons that promote recycling hair clippings and foils can help cut down on waste. You should also be sure to have several designated recycling centres within your salon. This also helps clients and stylists be more conscious of the idea.


Cutting down on water consumption and electricity are easy sustainable switches to make both in the salon and at home. Swapping out incandescent light bulbs to LED’s are an easy first step. Next, remind colleagues and clients to turn off unnecessary lights – you would be surprised how often this is forgotten! When it comes to water usage, swapping shower heads for ECOHEADS, cuts down water waste by 65%! (And, without sacrificing water pressure).


Implement classes and programs in the salon to address ways stylists can spread the word. With clients in your chair every day, you have the unique ability to express to them the changes you’re making and how they can help!

Take a look at the items in use every day. Many stylists love their morning coffee, but how often do they take their own mug to the coffee shop? From to-go lunch containers to reusable produce bags at the grocery store, investing in Tupperware or reusable mesh bags for produce and groceries make a huge difference every day.