This week, our ingredient spotlight is shining on a plant of Amazonian origin: Inca Inchi, found in our COLOR.ME CREAM.LIGHTENER!

Known by the locals in the Peruvian Amazon, the Inca Inchi plant was discovered thousands of years ago. Inca Inchi oil, found in our CREAM.LIGHTENER, is obtained by cold pressure of seeds followed by a mechanical clarification by decantation, filtration and deodorisation. From all known natural sources, Inca Inchi oil is the richest oil in Omega 3, compared with oils of all oleaginous seeds used all over the world, and is found to be the richest in unsaturated fatty acids. The oils extracted from the kernels originate from ancient Quechua (Inca) traditions. The culture and industrialisation of organic Inca Inchi is the subject of a development program in Peru called the OMEGA Project*, which is associated with Amazonian reforestation. The aim of this project is to ensure respect for the environment and the farmer’s quality of life, linked to the plant crop and the oil production quality. The OMEGA project falls into the criteria of Sustainable Development and Fair Trade, involving thousands of families living in the Peruvian Amazon.In hair care, this powerful ingredient smoothes and coats the cuticle, giving suppleness to hair fibre and resulting in silky, manageable volume. Ask your stylist about CREAM.LIGHTENER during your next COLOR.ME service!

*The OMEGA Project was established in 2001 by the Peruvian government with the aim of respecting the environment and Amazonian farmers’ quality of life. The project aims to reforest 20,000 hectares of the Amazon with indigenous Sacha Inchi, native trees and indigenous food and medicinal plants. This project will create 8,000 new direct or indirect jobs in farming, industry and services. So far, fifty-five farmers’ associations, twenty-five collection centers and one unit for oil production have been created.