At the heart of COLOR.ME, we have always aimed to curate a unique fashion-forward colour line that is compact in size but full of endless colour combinations. With our latest innovation – pH.D – KEVIN.MURPHY is amplifying the COLOR.ME line, offering even more options behind the chair while still remaining concise. pH.D – an alkaline to acid pH transformer utilises cutting-edge technology and a proprietary ingredient blend, giving colourists the ability to transform oxidative colour into a gentle acid colouration. In other words, pH.D gives colourists the ability to create no-lift, no-shift, deposit-only colour formulations from all permanent COLOR.ME SHADES.
Created with the colourist in mind, pH.D offers even more creative freedom with limitless colour possibilities while streamlining the need for multiple colour lines in the salon.
“As a compact range on a mission to help colourists work smarter, not harder, I am constantly exploring the best innovations in colour technology. pH.D gives colourists the ability to transform permanent colour into a true no-lift, no-shift deposit only colour, increasing service options while decreasing inventory.” – KEVIN MURPHY
What is oxidative hair colour?
Oxidative hair colour is also known as permanent hair colour. During a colour process, oxidative hair colour – like COLOR.ME SHADES – uses a chemical reaction to allow pigment to penetrate the cuticle and bond to the inner cortex, creating a long-lasting result.
What is acidic hair colour?
Acidic hair colour is more commonly known as no-lift, no-shift, deposit-only hair colour. Acidic hair colour utilises a formula that gently brings the pH of the hair closer to a neutral level. Additionally, helping the cuticle lay flat. Instead of penetrating the cuticle, acidic formulations coat the strand for a deposit-only effect that also results in a softer, smoother, easier to blow-dry finish.
How pH.D works
During the formulation process, pH.D transforms oxidative hair colour to an acidic formula. Therefore, instantly converting permanent alkaline COLOR.ME SHADES into gentle no-lift, no-shift, deposit-only acid formulations.
Creating softer, smoother hair colour results, pH.D creates a no-lift, no-shift, deposit-only acid formulation. Also, turning the colouring process into a treatment for the hair. Perfect for creating tone-on-tone effects, darker colourations or to utilise in grey blending, pH.D helps expand creative colouring in the salon.
How to use:
- Start by washing your client with ANGEL RINSE + WASH and towel-dry hair
- Mix your desired SHADE with pH.D + LIQUID.ACTIVATOR in the APPLICATOR.BOTTLE with the MIXING.SPHERE and apply at the shampoo bowl
- Visually develop – this ranges anywhere from 5-20 minutes
- Apply post pH.D colouring service regimen
*Although pH.D formulations can be applied with a bowl and a brush, in order to achieve the fastest and most efficient service, we have designed pH.D to be applied directly from the APPLICATOR.BOTTLE.