Introducing: SESSION.SALON CONNECT!

Inspiring hairdressers to think beyond the chair, SESSION.SALON was originally designed to foster creativity, enhance skill sets and foster aptitude in the areas of branding and business. Redesigned in 2020, SESSION.SALON emerged with a continued focus on the stylist-client relationship while embarking on a new creative vision. A celebration of the individuality of each client, SESSION.SALON continued to highlight the nature of the KEVIN.MURPHY brand, while expanding key insight into product knowledge, backstage work, creative briefs, client expectations, and session styling.

Using this as a springboard, KEVIN.MURPHY EDUCATION is building upon current digital offerings and a renewed focus on client communication with SESSION.SALON CONNECT — a new program that goes hand in hand with the foundations featured in SESSION.SALON.

While both programs feature content surrounding business growth, we’re taking the conversation one step further with SESSION.SALON CONNECT. This new program addresses the latest questions and queries hairdressers and salons may have and aims to provide answers to these current challenges. By enrolling in both SESSION.SALON and SESSION.SALON CONNECT, hairdressers will be armed with the tools they need to address both client and business concerns in the new digital climate. To hear more about this new program be sure to tune into the Podcast here!

Speaking to the role that digital mediums will play in every aspect of our future, Martin Raymond, Co-Founder of one of the world’s most renowned futures consultancies The Future Laboratory, says, “This is a hard, unsettling reset – but it will result in positive, unprecedented changes in how ordinary people behave and interact. If businesses aren’t prepared for this, in many ways they deserve to become the casualties of a new paradigm shift in how we broker the way we live, work and play.”

Resonating with the entire KEVIN.MURPHY EDUCATION team, we felt as though now was the time to launch SESSION.SALON CONNECT to address the business of communication. With a mission to cement SESSION.SALON into the new digital landscape and be a voice of truth and a resource for hairdressers and salons post-2020.

Take a peek at what you can expect to see in each class below:

SESSION.SALON CONNECT.ONE 

It is all about the brand, product, and connection in a new landscape. This class will deep dive into the needs, wants, and fundamental role of the consumer. Explore the ingredients that make up the iconic KEVIN.MURPHY product line and learn how the heart of our brand beats. Meeting client’s needs in 2021 means adding a whole range of tools, ones that are now just at your fingertips.

Course Type: Virtual Theory Classroom
Course Duration: 3 hours

 

SESSION.SALON CONNECT.TWO

Moving forward, it’s all about digital communication, virtual confidence, and the client. Likening your setting to the idea of working backstage at fashion week, we take this concept and make it digital. Exploring the growing importance of the digital consultation for service and product recommendation, we also give key insight into how clients can best utilise the KEVIN.MURPHY styling range to embrace and enhance progressive textures. In addition to this, borrowing must-have techniques from the KEVIN.MURPHY virtual runway, we’ll instruct the best ways to enhance timing and teamwork to create elevated experiences in the salon.

Course Type: Virtual Theory Classroom
Course Duration: 2 hours

 

SESSION.SALON CONNECT.THREE 

From session work to editorial styling, at the start of any creative project in the industry is the digital brief. Explore the critical elements of the digital brief from concept to completion while throwing the traditional consultation out the window. Additionally, learn how this crucial skill can be adapted for the everyday client. Learn how to break down the creative process and present your ideas in a clear and concise way. Additionally, go behind the scenes with a KEVIN.MURPHY campaign to witness how Kevin and his team communicate and deliver time after time.

Course Type: Virtual Theory Classroom
Course Duration: 2 hours

 

SESSION.SALON CONNECT.FOUR

For optimum success, digital communication and visual representations are vital to any endeavor. Therefore, to improve efficiency and delivery we’re breaking down creative applications into bite-sized steps you can easily follow as we introduce the latest multimedia tools and applications that you can use to sell your story.

With a widespread digital footprint, we use KEVIN.MURPHY as the perfect example of how to explore and integrate best practices for your individual and collective salon needs.

Pick up the latest insight into how to market yourself digitally, create campaigns and live events that grab the attention of existing and potential clients. We deep dive into which apps to use, editing tips, and must have knowledge on how to engage and share with your audience while prioritising the information that engages them most.

Course Type: Virtual Theory Classroom
Course Duration: 2 hours

 

SESSION.SALON GRADUATION

It’s time to celebrate! In SESSION.SALON GRADUATION you are invited to a cocktail hour in your honour alongside the best stylists and salons in town. Presenting your personal marketing campaign or pre-recorded live event, you’ll be given the opportunity to engage in a group discussion about your digital assets to see in real-time how to best engage with your audience! Equipped with a People’s Choice vote, it’s a great opportunity to network and celebrate new beginnings with your peers.

Course Type: Virtual Theory Classroom
Course Duration: 3 hours

Listen to the latest Conversations with Kevin podcast, here! It dives into everything SESSION.SALON CONNECT will cover!

*Attendees of each course will be assigned homework and tasks to complete between each class. This “homework” will give you assets that you can use to start implementing all you have learned while continuing to grow your business.

Welcome to the age of CONNECT a new completely digital member of the SESSION.SALON FAMILY. If this is something you believe you would benefit from, please reach out to your KEVIN.MURPHY Rep or Distributor and find out what is going on with SESSION.SALON CONNECT in your area.